Coca-Cola, Kellogg’s and Nestle are among 250 major brands pledging to cut all plastic waste from their operations – a move described by the UN as the most ambitious effort yet to fight plastic pollution
Coca-Cola, Kellogg’s and Nestle vow to cut all plastic waste in bid to tackle ocean pollution.
Last week, the European Parliament has voted for an extensive ban on single use of plastics to fight against the pollution in the world’s ocean.
Products including cutlery, straws, plastic plates and cotton buds will all be eradicated from 2021 under the plans.
The commitment comes as public pressure mounts on retailers and manufacturers to reduce the avalanche of plastic packaging clogging landfills and choking the oceans.
All Major Brands promised to eliminate all single use plastics and to invest in new technology so all packaging can be recycled by 2025.
The initiative is the result of a partnership between The Ellen MacArthur Foundation and the United Nations Environment Programme (UNEP).
Erik Solheim, executive director of United Nations Environment Programme (UNEP), described the commitment as “the most ambitious set of targets we have seen yet in the fight to beat plastics pollution.”
United Nations Environment Programme (UNEP) estimated if current pollution rate continues, by 2050 there will be more plastics than fish in the oceans.
Each year around 8 million tonnes of plastic waste and bottles fills the ocean, badly affecting the marine life and entering the food chain.
Most efforts to fight plastic pollution have focused on cleaning up the waste. But the latest commitment is designed to cut down on unnecessary plastic at its source.
Ellen MacArthur, the record-breaking British sailor behind the new initiative said, “We know that cleaning up plastics from our beaches and oceans is vital, but this does not stop the tide of plastic entering the oceans each year,”
“We need to move upstream to the source of the flow.”
Unilever,Mars, L’Oréal, Danone and H&M are among the other major brands to have agreed to get rid of plastic waste.
According to an index by the Break Free Form Plastic movement, Coca-Cola, PepsiCo and Nestle – were recently named the world’s worst plastic polluters.
According to the campaign group’s analysis, In the US and Canada, these 3 companies accounted for 64% of all plastic pollution identified in clean-up operations.
Ben Jordan, senior director of environmental policy at Coca-Cola said, “We are focused on improving the sustainability of all of our packaging, regardless of the type, and increasing the amount of recycled and renewable material.”
Pavan Sukhdev, president of WWF International, said the new commitment was “an important step forward to join the efforts of businesses and governments around the world towards system-wide solutions”.
From 2021 under the plan unnecessary plastic products will be eradicated.